This project is a packaging redesign of Welch's Natural Concord Grape Jelly. As Welch's main consumers are families and elderly, it was important to create a design that would appeal to all ages. The largest issue I found with the current packing was how out-of-date it feels. To remedy this, my design aimed to modernize the product while maintaining a fun overall aesthetic and premium experience. Another main concern was to reflect the authenticity the brand name holds as well as the label of "natural" on food items.